As the commercialisation of sport grows, our expertise encompasses advising sports-related businesses on consultancy agreements, agency agreements, service agreements, sponsorship agreements, contractual joint ventures and product and app development. We also provide specialist intellectual property and brand advice, as well as offering data rights protection to protect and maximise value.

  • Case Study: Cycling

Acting for a cycling accident management company on the company’s consultancy arrangements with elite level professional cyclists and the company’s title sponsorship agreement for a UCI Women’s Team. Advice to the same client has also included the provision of commercial contracts for the primary sponsor of a major national cycling race on their event sponsorship arrangements.

Alan Sellers, Executive Chairman, Anexo Group plc

"O’Connors has advised us on a number of cycle event and elite cyclist sponsorship agreements to promote our products and services. Their rare combination of technical legal skill and sector knowledge underpinned our confidence to invest in these promotional activities."

  • Case Study: Sports Science

Legal support relating to the development of educational software for a nutritional and human performance testing organisation who provide services to elite level athletes across the sports sector.

Dr Scott Robinson, Founder & Managing Director, The Edge

"O'Connors offered invaluable legal expertise and supported the business throughout the strategic exploration and subsequent integration of SaaS technology to enable the launch of the Champions of the Future Course. Guiding us through the intricacies of the project, encompassing comprehensive legal aspects such as contractual agreements, data protection compliance, and intellectual property advice, the O’Connors team devoted substantial time to thoroughly grasp our needs and offered an invaluable, commercial and practical approach that proved key for our organisation."

  • Case Study: Sports Retail

Regulatory advice relating to the financial services activity of a global sporting goods retailer.

Ed Shek, Legal Advisor, Decathlon UK

“O’Connors advised us on some important insurance-related regulatory matters and we would give them 100% positive feedback. The advice was concise, accurate and practical and enabled us to execute our project smoothly and in full compliance with the FCA rules.”

For further information Phil Bowers, David Malone or Josh Bates.